Climate Awareness, Like Ice Cream, Doesn’t Last

Americans demand climate action (as long as it doesn’t cost much): Reuters poll

It takes about three weeks for Americans to stop paying attention after a mass shooting

Amazon rainforest fires: global leaders urged to divert Brazil from ‘suicide’ path

You have to wonder why something as dramatically urgent as climate change doesn’t seem sustainable in the public’s consciousness. Another way of saying this is that a majority gives it a high priority but doesn’t want to pay for the fixes. Ice cream tastes better than wormwood and gall.

Or maybe people just have shorter attention spans (though perhaps not) because they are constantly distracted with disorienting and irrelevant information. They are too busy with their freaking phones. Or being caught up in the latest cultural drivel. Or scandalized by Trump.

It’s also the enormity of the climate problem, as we have discussed, and the complex conundrum of a solution. For many, that tends to force climate onto the back burner.

The analogous situation is gun control. Philip Bump of The Washington Post analyzed Google searches interested in recent high-profile mass shootings. He found that interest always spikes high after the event and then greatly subsides after about twenty days. “People have moved on.” You and I know that finally the climate will not allow us to move on.

It’s certain that the crisis isn’t going away, and the media will necessarily cover the latest shocking events. Last week it was the fires in the Amazon rainforest and their consequences. You have a political story about the lunacy of Bolsonaro’s policies, and there’s an agricultural/environmental story about the ranchers and loggers who set the fires, and a story about the effects of the fires. A smorgasbord of climate stories.

Yet much of the major media, like The New York Times, still seems obtuse about running climate stories. I did a search query there for “Amazon fires” and the first four items that came up had to do with Amazon’s Kindle Fire tablet! I guess the search editors know which side of their bread is buttered.

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