Tag: CNN ads

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Watching Medical Ads on TV

CNN seems to make most of its money selling this stuff to older people, its evening news audience. They know their viewers, yes they do, and the old ones are far more gullible and needy. Nobody else watches the evening news anyway, and elders buy more prescription drugs than any other group. Rather than consult with their doctors, they will believe what they see acted out on their 1080p screens. And so pharma is delighted to rake in billions each year.

News and medical ads don’t mix well, and so the mute button often comes into play. (I’m stuck with CNN on cable here in Mexico; see CNN Is Tottering and my further complaints about it). The other night I watched prime time news on CNN for two hours, holding off on the mute button so I could encounter the following medical ads with their cacophonous, mindless names.

      • Cosentyx: for arthritis and, yes, psoriasis
      • Instaflex: in which plastic surgery victim Marie Osmond talked anti-aging immature blah-blah about her joint problems
      • Veozah: for hot flashes
      • Sotyktu: for psoriasis, and spelled out phonetically for you
      • Caplyta: for depression, etc.
      • Fasenra: for asthma @ $5,511.41 per dose
      • Rinvoq: for eczema, arthritis
      • Ozempic: for diabetes
      • Skyrizi: for psoriasis

Would you ever mention any of these consumer drugs to friends at a party? Civilized people should avoid such pharmaceutical discussions. Why are the actors in these commercials invariably happy and smiling. enjoying things like camping, entertaining, biking, eating, climbing mountains? Nobody is ever sick in bed and recovering. Black and white, fat and skinny, homely or handsome, these counterfeit people might as well be selling Russian laxatives.

Anyhow, your doctor will surely know if Skyrizi is better than Cosentyx or Sotyktu for your psoriasis. “If you experience any of these side effects, call your doctor,” says the rapid-talking (tachyphemic) voiceover—and see how long it takes to get an appointment. How come all those trivial or deadly side effects end with “call your doctor”? Maybe your doctor has never heard of this drug and thinks you are pushy and offensive for trying to question his competence. More likely, he too is beholden to Big Pharma whose lovely gals visit him regularly to dispense tons of free samples that make his patients happy.

Doctor Aaron Kesselheim of the Harvard Med School says: “Actually, the amount of money that pharmaceutical companies spend on advertising to physicians is far higher than the amount spent on direct-to-consumer advertising because physicians are the ones writing the prescriptions.” So everyone is in on the take.

The take is a lot less for CNN these days, so we can expect to see more medical ads, which pay well. Reports are rife that the network will slash what it pays its star anchors and make some big changes. We’ve heard that before. Long-time anchor Poppy Harlow is quitting. What I wish they would do is stop their constant, sickening pro-Israel bias. If that could happen I’d put up with the medical sludge.

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CNN Is Tottering

“More people watch CNN than any other news source,” they tell us, another assertion of the demented state of the populace. But for world news in Mexico there isn’t much choice. In English it’s CNN International or Fox News. I finally signed up with SKY TV to get both and also to watch SKY’s sports coverage.

It was fun for a while. Then it seemed CNN was dumping ads and promos on us every five minutes. And they have kept repeating the same ones constantly: Africa has apparently taken on CNN as a wholly owned subsidiary; more recently, it’s Japan. And we continue getting the same old promos for their tired anchors like Becky (“It all Stahts Heah”) Anderson.

I just had to boycott much of this stuff. When the commercials came on, I switched to Fox, than back to CNN after getting nauseated with Tucker and his guests. There is no loyalty possible on cable. The news media informs us, corrupts us, and too often deceives us.

The latest instance of that is CNN’s recent two-hour special, “Covid War: The Pandemic Doctors Speak Out,” which came on last Sunday and will be repeated this coming Friday (8:00 ET). Here is a good positive review of the show if you didn’t see it. You should see it.

Six principal doctors, including Fauci, were interviewed by Sanjay Gupta, as the show tries to set the record straight about how the Trump administration politicized the pandemic from the beginning and caused many thousands of unnecessary deaths.

The doctors’ revelations are sometimes gripping, sometimes trite. Yet often they seem trying to rehabilitate their reputations, glossing over past remarks and attempts to placate the Trump crew and keep their jobs. Deborah Birx is the prime example of that, and her remarks testify to the pressure she felt.

Says Vox, “That the Trump White House was engaged in politically motivated wishful thinking instead of trying to save lives was painfully obvious by late March 2020. And yet Birx opted to try and stay in Trump’s good graces instead of telling the public the truth.”

CNN presents all these interviews without much commentary by Gupta. That’s fair enough, but they can’t stand on their own. The truth behind them is multiplex. Despite their possibly good intentions, these doctors functioned as enablers, one and all.

The show’s apologetic one-sidedness is why so many distrust the media. Polarization just gets reinforced. CNN has many good anchors and hosts who respect the multiplicity of truth. Among them are John Berman, Pamela Brown, and Jim Acosta. The network’s well-paid stars like Chris Cuomo and Anderson Cooper are something else.

There is no excuse for Chris Cuomo being on the air, especially after his gigs with brother Andrew and getting special treatment for Covid. His smug, brassy commentary is my nightly invitation to shut him off and, God help me, switch to Tucker Carlson for a change of ego. Anderson Cooper can speak like a robot. He often runs over his own words but gets paid $12 million a year for his drawn-out pauses while thinking up a response to a difficult interviewee.

CNN management may well be facing some hard choices soon lest they forfeit their most-watched standing. Media politics as usual isn’t going to cut it. Indeed, they have demonstrated that media politics makes strange bedfellows.